The Business Analyst, Marketing will lead and execute the end-to-end analytics process for marketing campaigns across all of our brands – Memphis Grizzlies, Memphis Hustle, FedExForum, Grizz Gaming, and Grind City Media. This individual should possess strong analytical skills, including knowledge of A/B and multivariate testing, financial modeling, and statistical methods. The Business Analyst, Marketing should be well-versed in the intricacies and dynamics of working with marketing data and will be responsible for providing qualitative and quantitative analysis, testing and measurement, report building, and data systems technical support for all our brands
The Business Analyst, Marketing will understand the demographics of our fans, their journeys as they interact with our brands, and the drivers that influence them to purchase. Additionally, the Business Analyst, Marketing will represent the Marketing department as part of the cross-functional Business Strategy and Analytics team.