The Senior Manager, Advertising and Digital Marketing is an experienced, hands-on advertising leader who possesses a deep understanding of the creative, data-driven and revenue-generating nature of offline and online marketing. They will have deep experience devising campaign strategies and objectives, determining which marketing channels resonate best with targeted audiences, setting ad performance goals, and executing campaigns that integrate digital and traditional strategies across all Memphis Grizzlies brands.
As a key member of the Marketing department, the Senior Manager, Advertising and Digital Marketing will create strategies and implement marketing plans designed to increase single-game ticket sales, season ticket sales, group and pack sales, event sales, special promotions, email signups, mobile app downloads, food & beverage sales, merchandise sales, and other such campaigns as deemed necessary. The role will design 360° multichannel paid, organic and owned ad campaigns, ensure proper setup and implementation of the campaigns, and actively monitor in-flight campaigns for opportunities to optimize to increase key goals.
The Senior Manager, Advertising and Digital Marketing is well-versed in digital channels. The successful candidate has a strong grasp on mobile marketing, email strategy, paid social media, search, marketing automation, and digital marketing in general.